April 29, 2005

According to new data from the Interactive Advertising Bureau (IAB), internet advertising rose by 33% in 2004 to a record $9.6 billion. These numbers surpass levels seen during the dot-com boom. According to the IAB, internet advertising will grow at a similar rate in 2005. Some other statistics from the IAB report: paid search listing revenue increased 40% to $3.9 billion, banner advertising climbed 19% to $1.8 billion, rich media ads grew 10% percent $1 billion, and online classified ads grew 18% to $1.7 billion.

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The CNET Article