April 25, 2005

Starting today, Google is letting advertisers display images and animations on third-party partner sites using a new feature called Site Targeting. Advertisers can choose the sites where their ads will appear, in addition to using keyword based placement. In order to take advantage of these new features, advertisers must bid for placement on a cost per impression (CPM) basis, rather than a cost per click (CPC) basis. The move puts Google in direct competition with display ad networks like DoubleClick, Fastclick, ValueClick, Tribal Fusion, and Advertising.com.

Here are the Links

The CNET Article