April 8, 2005

A new study conducted by MediaPost and Deutsche Bank provides some interesting statistics about online media spending by top advertisers. In addition to total increased ad spending, statistics also show that 35% of spending went to targeted niche web sites, 21% went to Yahoo!/MSN/AOL, 13% went to local media sites, 11% went to advertising networks, and the rest to various other sites. Spending on sponsored search engine listings has also increased, and use of pay-per-click advertising continued to rise, with Google and Overture taking in more than 80% of all PPC ad spending.

Here are the Links

The Online Media Daily Story Here