May 2, 2005

Search engines and others are moving into the local advertising space, targeting small businesses who want to reach customers in their communities. Experts agree that switching small businesses from print advertising to online advertising is difficult, but the $60 billion spent on advertising each year by small businesses is a very tempting prize indeed. Companies like Verizon with their SuperPages.com service may have a head start, but look to Google, Yahoo, MSN, and others to move agressively into this space. Start-ups like InsiderPages.com are also moving quickly to try and capture a piece of this lucrative market.

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The CNET Article